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The thought
of prospecting on the telephone often strikes fear in the
bravest of people, even if they are calling a long-established
customer for something like an MOT reminder, but fear not,
help is at hand.
 In
this programme, Jeff Smith interviews Shaun Gisbourne. Shaun
helps people in companies by making calls that make their
businesses grow. He also helps them to "Take the Phone
In Small Steps" if they want to do their own telemarketing.
A veteran of
telephone-based business development since 1994, Shaun has
taught others to use the telephone successfully in business
and continues to refine and practice what he preaches.
"To my mind cold
calling is when the person that you're looking to reach
by telephone has no knowledge of you, doesn't know anything
of you - literally doesn't know you from Adam - couldn't
point you out in a line of people. That's what a cold call
is."
This is the first in a series
of programmes from Shaun, which is looking at the basics
of getting started for success on the telephone. Turn up
the volume and hit the play button to listen to the interview.
The audio quality has been down-graded for use on the Internet
and the quality of sound that you hear will be dependent
upon your computer sound card and speakers. The fast forward
and reverse buttons move the audio 10 seconds either way
with each click, so don't be afraid to click the reverse
button if you get interrupted.
Programme length 20 minutes
42 seconds
 Once
you have listened to the programme, please send us your
thoughts in an email and we'll post them here for others
to read; all comments are very welcome. If you require a
high quality recording on CD for use in a CD player or your
car, or MP3 for you iPod or iPhone, please send and email
to jeffsmith@askinsight.com with your request.
You can find
out more about Shaun Gisbourne at:
www.phoneforbusiness.com
If you have a great idea, great products
or a great company
and you would like to be interviewed by Jeff Smith,
please send an email to JeffSmith@askinsight.com
with your request and telephone number.
When
you want to know
how to make more profit and keep it...
AskInsight.com
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